SEO analysis is the process of thoroughly examining a website, its content and keywords, to gain an understanding of what can be done to increase the website’s ranking and how well the website is optimized. SEO analysis requires both brands and advertisers to first look at the current content they have on the page to ensure that it is relevant. Secondly, advertisers need to be able to determine the total amount they are willing to spend on the advertisement of the website. It is important for brands to remember that their total budget will not always be the same as the amount they can spend per click. In some cases, the brand may be willing to spend more on a click but not necessarily on a thousand impressions.
After the analysis of the website has been completed, the next step is to identify any areas that need to be improved. One of the most common tools used in SEO analysis is Google’s official sitemap. Google’s sitemap allows users to zoom in on the specific page where a competitor’s link is located and see a graphical representation of where the competitors link is located on the page. This tool is particularly useful when it comes to finding out what competitors are linking to, as well as finding out if the competitors are making use of quality content and staying within the niche that they have chosen, or if they are just spouting off a SEO strategy that is ineffective.
After the website and its content have been examined using a Google tool and the analysis has found that the website and its keywords are effective, the next step in SEO analysis is to identify how much traffic the website is receiving. Google’s free tool, called Google AdWords, allows users to track keyword performance based on their ad costs. The key concept to keeping the AdWords campaigns cost effective is to choose the right keywords, bid on those keywords and build a high quality keyword list.
By building a quality keyword list, you can maximize the amount of traffic your website receives and dramatically improve the number of conversions that take place once the traffic starts pouring in. By following these steps, you can ensure that your website will be receiving the most effective search engine optimization possible, which will lead to an increase in targeted traffic and ultimately, higher sales for your business.