For years fashion clothing was an area of great interest in consumer psychology. This study examines the impact of self-image, materialism, cultural product orientation and brand image on consumers’ involvement with fashion clothing. This article focuses on four aspects of fashion clothing that have been the subject of much recent consumer research and shows how these factors influence consumers’ attitudes toward fashion clothing.
In this main article we will discuss haute couture, French corsets and gothic dresses. We will examine why these four items are so important in fashion clothing and what their place in society is today. We will also explore how the different types of clothing weave together to form a unique “culture” of fashion clothing and the multiple sub-genres that distinguish and support it.
The designer label and exclusive labels attached to high end clothing outlets like boutiques and department stores provide the basis for much fashion design work. The designer label is a marketing device designed to create hype around the designer clothing of a particular designer. The designer’s image is then used to create a sense of exclusivity and credibility.
The mass market is much smaller than the design industry. The bulk of production by mass market companies like Wal-mart and Target carries brands that appeal to the majority of the population. These designs then enter into the market through retailers who offer the garments to the public. The fashion industry is much more localized, since it is limited to the United States, Europe and Japan and South Korea and other Asian countries.
A haute couture garment can be created in a number of ways. From pre-designed garments or ready-to-wear garments produced by mass-market companies, to customized and hand sewn garments created by designers. The term haute couture actually means a mixture of art and commerce. Haute couture designers are considered artists and their clothing combines design elements from architecture to fashion.
A garment is said to be haute couture if it falls under one of three classifications. Tailor made clothing is unique only to the designer who created it. It could also be called pre-designed or mass produced clothing with no original design. Original clothing is unique only to the designer who designed it. And finally, it could be described as a garment that has been either designed or manufactured by using pre-existing patterns which have been standardized by fashion designers.