Digital marketing is nothing but the part of marketing which use digital and web based technologies like mobile phones, desktop computers and other digital communication and platforms to advertise services and products. The digital marketing includes different techniques used for promoting products and services using electronic and digital means and platforms. It also involves digital information resources and collaterals. The digital marketing includes various channels like SMS, emails, video, advertisement on mobile, websites, blogs, social networking sites and search engine marketing.
There are several goals in digital marketing, which are to increase web traffic, generate leads, increasing sales, identifying prospect customers, etc. The major functions of these tools include generating leads, improving conversion, and identifying and satisfying customers. There are several techniques and measures used in this process. These include Search Engine Optimization (SEO), Pay Per Click (PPC), media buying, display advertising and viral marketing. Here, we have discussed the goals of search engine marketing (SEO), pay per click (PPC), social media marketing and viral marketing.
Search Engine Marketing is a set of processes which are concerned with achieving organic growth in the listings for a particular keyword or keyphrase in order to attract maximum users and click-through-rate (CTR) towards a particular website. The digital channels associated with SEO include web directories, search engines, blogs, content sites and search networks. This enables the brand to have an in-depth exposure to the users through these digital channels without affecting the budget at any cost. The major benefit of SEO is that it helps to reach potential users across the world.