The Importance of Search Engine Optimization in a Marketing Plan

Search Engine Optimization (SEO) is the procedure of enhancing the quantity and quality of site visitors to a site or a particular web page by search engines like Google, Yahoo, Ask Jeeves etc. It is a must for all websites that want to get noticed in the highly competitive Internet marketing world. SEO aims at improving the visibility of the website on the World Wide Web and it is achieved by optimizing the site’s content, title, keywords and other meta tags using the most popular techniques of search engine optimization. The most effective SEO technique is known as content-rich SEO which increases the number of incoming links to the site from other relevant websites by adding useful and fresh content into the site.

Content-rich SEO ensures better visibility of the web pages by making each page important and useful to the viewer. SEO makes sure that search engines recognize and rank the sites of its type. All major search engines prefer good quality web content to match specific search query with accurate information. Keyword rich or content-rich SEO helps to show search results accurately by getting listed in the top 10 results on search engines like Google, Yahoo, MSN etc.

Search engine optimization aims at providing visitors of a website with the best user experience by improving their search results and rankings. By improving the rankings of a website, a company can make its products and services more visible to potential customers. A company with high rankings can attract visitors and increase its revenues.