If you are considering making changes to your business’s online presence, such as developing a new Web site or updating an existing Web site, you should consider hiring a qualified SEO audit service to evaluate the quality of your current SEO program. An SEO audit, also called a thorough search engine optimization audit, is designed to provide information regarding the effectiveness of your current SEO program. This type of review can help ensure that your efforts are effective at improving the volume and quality of site traffic and search engine rankings.
Search engine optimization, also referred to as SEO, is the process of enhancing the volume and quality of site traffic to a site or a specific web page by improving the effectiveness of site navigation, internal linking structure, meta tags, content quality, and other on-page factors. SEO targets paid and unpaid traffic equally instead of direct linking to specific sites or keywords. SEO focuses on creating unique user experiences and making the most of available technologies and platforms.
An on-page audit typically includes two parts: a keyword analysis and a database verification. The keyword analysis is designed to identify existing keywords that are most likely to be used by users when searching for products and services and by evaluating search results. The database verification determines the accuracy and relevancy of your Web site content as well as other information related to the selection of keywords. By closely analyzing the keywords and the content on your Web site, a qualified SEO audit service can highlight the areas that may need improvements in order to create a better user experience and improve the search results.