If you’re interested in what celebrities are wearing, there are a few labels to watch. Palm Angels is a brand inspired by the skateboarding scene in Los Angeles. The brand first began with tees, and then a photography book featuring Manhattan Beach and Venice Beach skaters. Since then, Palm Angels has become a highly sought-after label, and its cosy silhouettes and textured fabrics make it ideal for the cooler crowd.
The rise of luxury streetwear has spurred collaborations between luxury menswear houses and streetwear brands. The Fear of God brand is a popular luxury streetwear label and has collaborated with Kanye West and Justin Bieber. This year, Fear of God collaborated with Dior on the Air Jordan 1 OG trainers, which sold out almost immediately. In July, hundreds of people waited in line to buy these new releases, and over five million registered. The rise of influencers’ mentions of these collaborations has been dramatic, too.
The success of luxury streetwear brands has increased its status among consumers. This group is highly influential on social media, and the brands’ products and brands are recognized by this segment of the market. Although these products are often aimed at a millennial audience, they have broad appeal across genders. Male millennials are particularly aware of these brands, and they know exactly what they’re buying. The same applies to female customers. A lot of luxury brands have embraced the influence of the streetwear scene and have created new products and concepts.
In addition to creating high-quality products, luxury brands have also turned their attention to the streetwear trend. The rise of “streetwear” has also led to the creation of collaborations between major fashion houses. For example, KITH collaborated with Versace and Moncler’s Genius Initiative are just two examples of luxury streetwear collaborations. But the more mainstream the streetwear, the more influential the brand will become. The luxury scene is no longer on the fringe, and the world has a new breed of culturally relevant “streetwear” designers.
Luxury streetwear is increasingly popular among millennials, and there is a lot of room for it to grow. Many luxury brands have become so popular in the last decade because they are able to leverage its popularity. However, the trend is not limited to millennials. There are also male millennials who are interested in streetwear, and they have their own brand of products. They are looking for new ways to be the next ‘Isn’t that cool?’
Virgil Abloh has successfully merged luxury streetwear with high-end streetwear. Its fusion of high-end and affordable fashion is not only popular among millennials but is also extremely successful for luxury brands. It has brought exciting new looks and boosted the sales of many brands. Some of the autumn-winter shows have a 70s-inspired vibe, and Dries Van Noten has used bold colours and cuts to create a unique and recognizable image.