If you’re looking for a job in the corporate world, then you should know by now that presenting a presentation is a crucial part of getting a job and securing a promotion. Your presentation should be eye-catching and engaging; a well-designed presentation can even win you a job over your competitors. To make a presentation more effective, it’s helpful to understand a few basic presentation design principles. Presentation design isn’t simply about choosing the right colors; it’s about being effective with the choices you make as well. Four Presentation Design Principles to Consider.
Use Color With Purpose. One of the biggest mistakes that people make while they make presentation visuals is not thinking carefully about their primary color choices; most people just choose a color from off the cuff, or randomly, but color really is one of the most powerful ways you can convey visually, so it’s worth it to be intentional about your choices. Choose colors that are relevant to the product or service you’re trying to communicate, and use them to build up your audience’s trust in your visual storytelling.
Develop A Narrative For Your Presentations. The strength of your visuals is only as strong as your storytelling. When you’re designing your presentation design, think about the overall story you want to tell, and how you can best tell that story through the visuals. Use a narrative for your slides that effectively engages your audience.