Thank You Gifts for Real Estate Marketing You increase your chances of having that prospective customer return to you time after time if you offer a thank you gift for future real estate transactions. Even better, you can soon discover that your current customers are even more willing to recommend you to other friends, family members, acquaintances with real estate related needs. When I received a gift (actually, it was a membership to a real estate networking organization) from an old client, I was immensely thankful. The gift was from a woman who moved to California several years ago and now has a small business in Vacation towns across Northern California. She was looking for a realtor to help her with all of her real estate related needs and was looking forward to sharing with me her experience in hopes that I might be able to use it in the future.
If you’ve been working on your real estate marketing strategies for the past year or so, I’m sure you’ve noticed some less than stellar results. For example, your marketing strategy involving postcards appears to be having somewhat of a low success rate. There’s a good reason for this. Most people simply don’t feel like responding to a marketing piece in person, but you need to make sure that you’re always offering incentives and prizes in order to get people excited about reading your information material.
Another common problem with many real estate promotion pieces is that they never really seem to get through to people very well. People often think that what they read online is just a blog post by someone who doesn’t know anything at all about what you do. Many people often feel overwhelmed by the size of the piece, which can lead them to simply deleting it. A great tip for maximizing your exposure with articles is to submit them to article directories, where they will be easily found by other website visitors, and also have a link directing them to your website.